rush sports marketing & investment

The rush

The rush team boasts an impressive track record in sports marketing, having developed commercial partnerships for some of the world's biggest companies and brands. Our detailed understanding of sports marketing, coupled with clear business rationale and accurate research enables us to demonstrate tangible business value to sponsors, helping to ensure long term successful partnerships.

The rush management team further combines extensive expertise in the fields of sports marketing, finance, consumer relations, PR and publicity. Our specialist insights and connections with the major sporting arenas, athletes, franchises and events can help you diversify your business profile and reach.

rush seeks to develop bespoke partnerships for organisations of all sizes that harness the full power of sports marketing for their business enabling them to best connect with both business customers and consumers to accelerate growth.

Tom Potter, CEO

Prior to taking up the helm at rush, Tom was responsible for Commercial Alliances at the Williams F1 racing team, developing partnerships with some of the world’s largest companies and brands. He is highly regarded in Formula 1 sponsorship and marketing circles, with former clients and partners acknowledging both his creativity and professional approach.

Tom has worked on sports sponsorship strategies with leading global brands, including AT&T, Hewlett Packard, Royal Bank of Scotland, Philips, Thomson Reuters, Allianz, Randstad, PepsiCo and ORIS Swiss Watches.

As CEO at rush, Tom uses his vast experience and network to develop bespoke sports marketing solutions for our clients. To explore how rush may assist your business please contact us.

Darryl Eales, Chairman

Darryl is the Chief Executive of Lloyds Development Capital (LDC), the UK’s leading mid-market private equity house and part of the Lloyds Banking Group. With more than 25 years’ private equity experience, and having served on more than 50 company boards, he has overseen LDC’s significant growth during the past decade.

A passionate believer that sustainable commercial success is built on a relationship-based approach, Darryl has an enviable reputation for being trusted, fair minded and commercial. He is also a strong advocate of the role private equity should play in supporting local communities.

Beyond business, Darryl’s varied outside interests and hobbies include wine collecting, running marathons and supporting Birmingham City FC.

Peter Solomon, Founding Director

Peter has extensive international experience and has lived and worked in Asia, Europe and his native Australia for more than 30 years, managing operations in luxury and lifestyle businesses worldwide. He has been an executive board member for listed companies in London and Hong Kong.

A passionate motor sports enthusiast, Peter was instrumental in securing the venture capital and sponsorship required for Yorkshire-based Manor Motorsport, later to become the Marussia Virgin Racing F1 Team.

A consultant to a number of multi-billion dollar businesses, Peter is also a Senior Advisor to Lloyds Development Capital (LDC), where his responsibilities include helping to grow its Asian interests and to assist its European portfolio’s entry into and development in Asia.

Paul Johnson, Director

Paul joined rush from private equity firm Lloyds Development Capital (LDC). He has 25 years experience with global blue chip financial services firms and in 2007 was appointed International Managing Director at LDC, responsible for establishing the firm’s business in Asia. He enjoys a strong network in the region – particularly in India, China and Hong Kong where he has been investing for several years.

Whilst at LDC, Paul also ran an investment team in Manchester and established a national deal origination team, culminating in him winning several notable industry awards.

Paul has significant experience in business expansion and strategy with a strong focus on consumer brands. He also worked at Board level within a F1 racing team and is a dedicated football and cricket fan.

James Dick, Managing Director, Asia

James is Managing Director, Asia of rush based in Hong Kong, responsible for the growth of our Asian business, helping global brands expand in Asia, and Asian brands to expand internationally.

With over 15 years international sports marketing experience (F1, World Super Bikes, Moto GP, Olympics, Rugby World Cup, English Premier League, European Tour, Asian Tour, PGA Tour, ATM, WTA) James has introduced, developed and executed effective sponsorship strategies for brands, government agencies and rights holders. His expertise covers sports rights consultancy, rights acquisition, sponsorship and event activation, measurement and return on investment analysis.

James has spent the last six years working in Asia Pacific connecting Asian brands to sports and entertainment properties worldwide. Previous to rush, James was Head of Sponsorship & Advertising for IMG where he also headed up their research and consultancy division.

Jonny Odell, Managing Director

Jonny is Managing Director responsible for client, brand and sponsorship management. Having previously worked for Williams F1 and most recently for JMI, Jonny brings industry leading experience developing and executing successful sponsorship programmes for blue chip brands in sport including PepsiCo, Hewlett Packard, Thomson Reuters, Petrobras, Hilton International, Lenovo and Diageo.

Jonny led LG Electronics into Formula One as a Global Partner and oversaw their global activation programme resulting in over 50 local marketing teams using the F1 property to enhance marketing campaigns and drive sales. Under Jonny’s stewardship LG was consistently the most exposed brand in Formula One’s broadcast coverage reaching over 515 million unique viewers each year.

Most recently Jonny took on responsibility for Diageo’s stalwart brand, Johnnie Walker. With a focus on Asia Johnnie Walker looked to use the style and sophistication of Formula One and the Vodafone McLaren Mercedes team to boost engagement with a younger more affluent demographic. The results in countries including Malaysia, Singapore, Indonesia, Philippines, China and India showed impressive gains commercially as well as advancing brand perception, affinity and loyalty to the brand.

Jonny’s broad experience in international sports marketing spans strategy consultation and rights acquisition, return on investment maximisation, experiential marketing, events and hospitality, measurement and evaluation, and local market asset exploitation.

Susan Field, Marketing & PR Director

Susan is the founder and CEO of Impact Asia, a successful PR and events consultancy with offices in four key Asian cities – Hong Kong, Shanghai, Beijing and Singapore.

For the past 25 years, Susan has built an Asia-wide network through her own company and the various organisations with which she is involved. Her contacts, particularly in the areas of media, travel and luxury lifestyle brands, are well regarded by her peers across the region and worldwide.

Susan is President of SKAL Hong Kong, one of the largest and most successful chapters of SKAL International, the world’s leading travel industry networking body which boasts more than 20,000 members worldwide.

Hiroshi Hamaguchi, Partner

Hiroshi is the founder of Hamaguchi Asset Management, a racing driver, and direct descendant of the founder of the Yamasa Corporation; founded in 1645 and now one of the largest food related conglomerates in Japan still run by his family.  With more than 15 years investment banking experience and his network of contacts in the corporate and motor sports industry, Hiroshi is able to bring to Rush an unparalleled connection with corporate and motorsports in Japan.

As a driver whose motorsports career came second to business and education, Hiroshi has astounded those in the motorsports industry with a long string of successes at the highest level. Recently his team won the Malaysia Merdeka Endurance Race 2013 where his opponents included ex-F1 drivers.

Hiroshi is a passionate believer in relationships based on trust and has cultivated a strong network of contacts with key leaders in the motorsports and business world within and outside of Japan.